Hertz Italy announced a partnership with iconic custom auto design house Garage Italia in Summer 2019. An exclusive tie-up offered Hertz customers unforgettable “Made in Italy” experiences with an expansion of its Selezione Italia collection. The tailor-made Fiat 500 re-interprets the swinging 60s Spiaggina as an all-electric classic for the future.
This project for the German speaking market was realized in close collaboration with Ilaria Alber-Glanstaetten in Milan, Italy.
ilariaalber.com
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Images © Rosario Liberti; Enes Kucevic Photography; Lauren Bullen@gypsea_lust; Jack Morris@DoYouTravel